Who we are


Welcome to Adora Fertility, formerly known as Primary IVF.

Derived from the Ancient Greek word for gift, this emotive name complements our mission of providing Australian couples with that precious opportunity to start a family.

Adora Fertility closely aligns with what we are and who we aspire to be, a team of compassionate and specialised healthcare professionals utilising modern science to improve the chances of conception. And we do this at a fraction of the cost.

Continuing our committment to restoring hope and possibility for your patients.

What has made us successful will remain unchanged:

  • We will continue to Bulk Bill all Medicare eligible expenses such as consultations, blood tests, ultrasound scans and fertility procedures.
  • All eligible couples have access to treatment plans and medications customised to suit their needs.
  • We focus on what provides the patient with the most value, allowing us to deliver excellence in patient care at a more affordable cost.
  • Our fertility treatments are informed by a team-based approach consisting of highly qualified fertility specialist, GP's, fertility nurses and scientists.
  • Proven success rates through modern treatment techniques and technology.

Building on our legacy as the family that has helped create other families, we will continue to be synonymous with high quality, affordable and accessible fertility treatments.